Tools Your Prospects Use Banner Design

Besides your product, what other tools are your prospects using? You probably Banner Design haven't solved all of your prospect's technology problems, so what other tools are they using? These are the types of companies you might target for partnership or co-marketing opportunities. This information can lead to great content ideas like: A list of “Best Free Tools for HR {Managers, Professionals, etc.}”. Banner Design A “Best {Tool Categories}” list where you – as a neutral party since you don't have an offer in this space – compare and contrast the different options Banner Design your prospect might be considering.

A {category of tools} buying guide, where you can objectively analyze some of the key considerations for Banner Design your prospects when purchasing a specific type of software. By helping your prospects identify useful tools and evaluate classes Banner Design of tools Banner Design that are tangential to but not competitive with your offering, you can become a trusted source of information and can often rank well for search terms 'they are looking for. Often times these types of comparisons will actually outrank the individual tool companies themselves, as this is the type of content these searchers are actually looking for and will be more likely to click, consume and share than the sales page. an individual tool supplier. “Traditional” keywords can also be your friend: how to attack the main keywords and make the most of what is already working Even if a basic keyword like “HR Banner Design software” is very competitive, doesn't get a lot of search traffic, and is hard to rank with your product page, that doesn't necessarily mean you should ignore it. In a recent article,

I detailed a number of ways to dig deeper with a basic SEO keyword that works through both paid search and organic search, like: Testing your PPC ad copy and landing pages Turn Internet users into display targets with Display Select keywords Bid more aggressively on return visitors with RSLA campaigns Using Lookalike Audiences and Remarketing for Landing Pages Driving Traffic for Your Keyword Banner Design Use Bing Ads to get additional traffic for your keywords Fill in the page which is the classification of the modified versions of the main term Reconsider the Ranking Page Title Tag Creation of new modified content targeting terms Exploit the result of the Banner Design search for advertising opportunities You can read more about each tactic in the original article. You can also focus your efforts on making the most of content on your site that is already working Banner Design (assuming the content exists). In my article on how to get more value from your most important SEO landing pages, I outlined several ways to capitalize on pages that are already working, namely: