So, you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, Wix, MovableType or WordPress blog software package, a website blog and now you’re a blogger.
Okay, now what?
Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool. I’ll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the totalfortunes blog.
The best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location via RSS, so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice for feed reading and also has a version that integrates with Outlook. Feedly is free, Newsblur is another free RSS feed, Feedreader online. Feeder, Good News, Flow Reader and Wrapping Up are all good feed readers for both beginners and advanced
2. Subscriber center
You need to make it easy for your blog visitors to subscribe to your blog’s RSS feed – so they can read your blog in their favorite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feed their and use the tools they provide to set up automatic subscriber links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for instance, can click on one button to subscribe. Tech types can figure this out without the buttons but why not make it easy for anyone to figure out.
3. Email subscription option
A lot of people will never get the whole feed thing, but everyone gets email. Create an option for people to subscribe by giving you their email address – they will simply receive your blog posts like an email message. Subscription button, Feed Burner offers this service for free. Feed Blitz is another option or, if you already have an autoresponder email list service, they may offer this service. A Weber offers this and helps me integrate these blog email subscribers into my other mailing lists. Pretty much all websites offer this but incase your just blogging with no website
4. Blog and RSS directories
There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use a piece of software called RSS Submit, but you can also visit Robin Goode’s frequently updated list and submit your blog and feed by hand.
5. Ping service
Pinging is a term used for letting the various blog and RSS directories know when you have posted new content. Again, Feed Burner offers this as an automatic option called Ping Shot and you should activate it. PingGoat and Ping O Matic are other options but they require that you visit and update your record each time you post new content.
6. Bookmark manager
As you surf around the web or hop from blog to blog you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web and blog pages as you collect them and are a great tool for managing all of the stuff you find on the web. I use del.icio.us but Blink List does a fine job as well. http://del.icio.us
I like to track a few key stats in real time because it shows what other blogs might be linking to you or posting about your blog. A lot of people just like to track this kind of thing for fun and frequently visit sites like Technorati. I like to track it for networking opportunities. I use a tool called MyBlogLog because it allows me to see where traffic is coming from but also tracks what links on my blog visitors are clicking on. It’s amazing how this data can help you write more effectively. (MyBlogLog also ranks your links so visitors can see which links on your site are the most popular.)
8. Desktop posting
With most blog software you must go online and post using a set of tools provided by the blog software. Many bloggers like to use a desktop application to create and submit their posts as it gives them some extra tools and allows them to more easily integrate content and files on their computer.
You can use w.blogger but also Performancing, Qumana and ecto (apple folks) (w.blogger also doubles as a really simple HTML editor.)
9. Tell a friend script
Software's like (pMachine) has a feature that allows a reader to click a link and send the post to a friend. This tactic brings me lots of readers. You might try looking here for some simple scripts that do that same
10. Republish your feed headlines
The ability to republish your blog posts on other web pages, sites you own or sites of strategic partners is a great way to expose folks to you blog content. One more time we turn to FeedBurner for a painless way to republish your blog post to any web page you choose with something they call BuzzBoost
Add these tools, tested and used by an award-winning blogger, to your blog and watch your readership grow
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